Conceptual Design: Building a Social Conscience: Voice: AIGA Journal of Design: Writing: AIGA

Conceptual Design: Building a Social Conscience: Voice: AIGA Journal of Design: Writing: AIGA: "Conceptual Design: Building a Social Conscience

by Nick CurrieNovember 01, 2005
In 1917 Marcel Duchamp, under the pseudonym “R. Mutt,” submitted a urinal to the New York Society of Independent Artists. Despite the Society’s statement that it would accept work by any artist who paid the six dollar fee, the “readymade” was rejected. “Whether Mr. Mutt with his own hands made the fountain or not has no importance,” Duchamp wrote in his magazine The Blind Man. ”He chose. He took an ordinary article of life, placed it so that its useful significance disappeared under the new title and point of view—created a new thought for the object.”"